8 years of marketing experience; since launching Sui Generis Marketing in college, to brand development and promotions design for the wine bar, export market analysis and wine label development for the Hong Kong market. Currently an Assistant Buyer performing market analysis of auction hammers, retail pricing, and sell through rates of old and rare wines.
Certified Specialist of Wine in the industry since 2013, as tasting room Lead Sales for a winery in Alexander Valley; and for 2 years the sommelier working the floor and managing the wine program at an upscale bar in Alameda, including purchasing and the main point of contact for all distributor and brokerage sales reps. Working with old and rare wines since 2016; with a very good command of top vintages and producers of burgundy, bordeaux, and California Cult wine.
Responsible for sales and financial performance of the on-premise wine program, grew weekly wine sales 57% year over year using inventory management, purchasing budgets, by-the-glass lists, staff training, tasting notes, and recommended wine pairings. Worked with over 30 distributors, managing restaurant purchases of over $300k annually. As an assistant buyer, frequent purchases of private collections ranging from a few hundred dollars to over $10,000.
High levels of proficiency in 5 languages including Portuguese, Spanish, Russian, and Mandarin Chinese. Graduated in 2012 with a degree in International Relations, with additional studies in Market Research, Financial Management, and elected to take additional economics courses in International Trade and Finance. Currently beginning an MBA program with expected completion by 2021.